It then dropped a steep 62.1% in its second weekend and was out of the top ten by Christmas Day.
The latter film had a very similar holiday stretch back in 2011, grossing $29.2 million over the weekend and $41.5 million over its first five days. Among those 14 films, only three failed to reach nine digits – Immortals, Dumb and Dumber To, and The Muppets. Pre-2020, 78.5% of November releases with $37-43 million in the bank in their first five days reached $100 million. That is still very uncertain given the times. But – can it reach the milestone the industry would like to see? By next weekend, Encanto will have surpassed both of their total grosses and become the highest-grossing animated film to date during the pandemic. That may not appear to be a large number, but it’s quite an improvement over the five-day starts for The Boss Baby: Family Business ($22 million) and The Addams Family 2 ($19.4 million). Now Disney has another victory with Encanto, which brought in $27 million over the weekend and $40.3 million since Wednesday. King of the Crop: Encanto Tops the Weekend, Aims for Pandemic RecordĪfter a string of holiday victories for Lionsgate with their Twilight and Hunger Games sequels, Disney regained its hold on Thanksgiving with #1 films from 2016 to 2019, including Frozen II, Ralph Breaks the Internet, and a pair of animated films with a focus on culture in Coco and Moana. The five-day totals in the top 10 were the lowest since 1998, but if young kids continue to get vaccinated, adults get boosted, and we can stave off the threat of a new overseas variant, we can still come out on other side of this holiday with some positives. 21-23, 2020 when four films in the top 10 had already grossed over $100 million. Plus, this was the first weekend since Feb. Films geared towards families rose to the top over the holiday, led by an original Disney animated film and a nostalgic sequel that lets its younger cast members lead. The numbers were not astronomical but they were steady, spread out, and represented some hope for the future.
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A modicum of normalcy appeared to return to movie theaters this weekend.